Privacy Policy

This Privacy Policy describes how Meridian Digital collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. This policy explains what information we gather, how we use it, and your rights regarding your data.

Information We Collect

We collect information in several ways when you visit and use our website. This helps us provide you with the best possible experience and ensure our services are secure and efficient.

• Personal Information: When you contact us or register on our site, we may collect your name, email address, phone number, and other details you voluntarily provide.
• Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent on each page, and links clicked.
• Device Information: We gather technical details about your device, including browser type, operating system, and IP address to optimize our website performance.
• Location Data: With your permission, we may collect approximate location information to provide location-specific hiking trail recommendations.

How We Use Your Information

We use the information we collect to enhance your experience, improve our services, and communicate with you effectively. Your data helps us understand what content is most valuable to our users and how to make our platform more useful.

• Service Delivery: We use your information to provide accurate hiking trail guides, safety recommendations, and personalized route suggestions.
• Communication: We may contact you with updates about new trails, safety alerts, or responses to your inquiries about our services.
• Analytics: We analyze usage patterns to improve our website's functionality, design, and content quality.
• Safety and Security: We protect against fraud, unauthorized access, and other security threats to keep our platform safe.
• Legal Compliance: We may process your information to comply with applicable laws and regulations in Ireland and the European Union.

Your Rights and Choices

You have significant control over your personal information. Under Irish and EU data protection laws, you possess several important rights regarding how your data is handled by us.

• Right to Access: You can request a copy of the personal information we hold about you at any time.
• Right to Correction: If your information is inaccurate or incomplete, you can request that we correct it.
• Right to Deletion: You can request deletion of your personal data, subject to certain legal obligations we must maintain.
• Right to Object: You can object to how we process your information, including for marketing communications.
• Right to Data Portability: You can request your data in a structured, portable format to transfer to another service.

To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and understand how you interact with our website. Cookies are small files stored on your device that help us remember your preferences and provide personalized content.

• Essential Cookies: These are necessary for the website to function properly and cannot be disabled.
• Performance Cookies: We use these to analyze how you use our site and improve its performance and usability.
• Functional Cookies: These remember your preferences and choices to personalize your experience.
• Marketing Cookies: With your consent, we use these to deliver targeted content and advertisements relevant to hiking and outdoor activities.

You can control cookie settings in your browser and opt out of non-essential cookies at any time. Please note that disabling essential cookies may affect website functionality.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security practices include encryption, secure servers, and restricted access controls. However, no method of internet transmission is completely secure, and we cannot guarantee absolute security.

Third-Party Services

Our website may include links to third-party services and platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before sharing your information with them. We only share your data with third parties when necessary to provide our services or with your explicit consent.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any significant changes by posting the updated policy on our website and updating the last modified date. Your continued use of our website following any changes constitutes your acceptance of the updated policy.